Welcome to 31st Street Store & Lock!

As the winter months come to an end, springtime is the perfect opportunity for self-storage businesses to ramp up their marketing efforts. But, just like any marketing campaign, there are potential pitfalls to avoid. In this article, we'll discuss how to market your property for the spring season while avoiding common marketing mistakes.

1. Refresh Your Website and Social Media Presence Before you start promoting your business, ensure your website and social media pages are up to date with fresh content, images, and contact information. Make sure your website is mobile-friendly and easy to navigate. Update your social media profiles with relevant information and high-quality images of your facility.

2. Offer Promotions and Incentives Spring is the perfect time to offer promotions and incentives to attract new customers. Consider offering discounts on first-time rentals, free moving truck rentals, or referral bonuses for current customers. Make sure to promote these incentives on your website and social media pages.

3. Host an Open House Hosting an open house is a great way to showcase your facility to potential customers. Offer refreshments and give tours of your facility, highlighting the features and benefits of your storage units. Make sure to have promotional materials on hand, such as brochures and business cards, to give to interested customers.

4. Utilize Paid Advertising Paid advertising can be a valuable tool to attract new customers to your facility. Consider using Google Ads, Facebook Ads, or other online advertising platforms to reach your target audience. Make sure your ads are targeted to the right demographics and geographic areas to maximize your advertising budget.

Now that we've discussed some marketing strategies for the spring season, let's take a look at some common marketing mistakes to avoid.

1. Overpromising and Underdelivering Make sure you can deliver on the promises you make in your marketing campaigns. Don't promise amenities or services you can't provide. If a customer is disappointed in your facility, it can lead to negative reviews and damage to your business's reputation.

2. Neglecting Your Online Reputation Online reviews can make or break your business. Make sure to respond to all reviews, both positive and negative, in a timely and professional manner. Take steps to address any negative reviews and work to improve your customer service and facility.

3. Failing to Track Your Marketing Efforts It's important to track the success of your marketing efforts to determine what is working and what isn't. Use Google Analytics and other tracking tools to monitor website traffic, conversions, and other metrics. This information can help you make informed decisions about future marketing campaigns.

In conclusion, spring is the perfect time to ramp up your marketing efforts and attract new customers to your self-storage facility. By following these marketing tips and avoiding common marketing mistakes, you can successfully promote your business and grow your customer base.